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01 Branding Design
CUSTOM CREATED BRANDING
Elite Agents of Keller Williams Realty
The Elite Agents branding was built from the ground up to express a sophisticated and modern identity while remaining grounded and accessible. Working one on one with the owner and employees, the branding was established and the details were ironed out. The color palette, logo and accompanying assets were all conceptualized and produced to tie in together and keep a consistent look and feel.
02 Advertising Design
CUSTOM CREATED ADVERTISING
CYBER WEEK EMAIL ADVERT
My idea behind this advertising campaign was to start the week off with a sale on Monday and then each day of the week would be a new exclusive sale. On Monday, the sales for the rest of the days of the week would be covered up with only a sneak peek of what would be the next days sale showing. The email ad would go out daily and that days sale would be uncovered revealing the next sale as well as all the previous sales. This would in turn drive the customer to check back every day to see what the next sale would be. It turned out to be a huge success with tons of engagement and general curiosity about the upcoming sales.
More Email Adverts
Web Banners
03 Logo Design
CUSTOM CREATED LOGOS
Branding Design
Advertising Design
Logo Design
04 web Design
CUSTOM CREATED WEBSITES
Lacrosse Ball Store E-Commerce Website
My previous employer was Lacrosse Ball Store which is a sporting goods manufacturer and retailer, primarily in the lacrosse market but also in other sports. The online web store was outdated and needed a good update so we switched to the Shopify platform. I took on the project and built the custom website from scratch. I started by outlining and wireframing the entire breakdown of how the website would be navigated and the flow from page to page. The overall look and feel of the website had to portray the brand and keep a consistent visual identity. Working with co-workers and customers to get user experiences helped fine tune everything, from the menu to the main category images as well as product photographs and product pages. Throughout the process I gained experience and learned a lot about UI/UX design as well as a vast knowledge of the Shopify platform and ecommerce itself.
Web Design
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